AI in Shopping: From Carts to Clicks
AI in Shopping: From Carts to Clicks Think about the last time you shopped online. You probably saw product recommendations (“People who bought this also bought…”). Maybe you chatted with a customer support bot when you had a question. Or perhaps, after browsing for sneakers, you suddenly noticed ads for sneakers following you around on Instagram or YouTube. That’s not a coincidence—it’s Artificial Intelligence (AI) working quietly in the background. AI is transforming how we shop, making it more personal, convenient, and—sometimes—just a little bit creepy. What used to require pushing a cart down crowded aisles can now happen with a few clicks on your phone. But how exactly is AI reshaping shopping, and what does it mean for us as consumers? Let’s unpack it. 1. The Old Way vs. the New Way Not too long ago, shopping meant walking into a store, comparing products on shelves, and relying on sales assistants for help. Advertisements were broad—TV commercials, billboards, or news...