What You Need to Know About Social Media Algorithms
What You Need to Know About Social Media Algorithms Have you ever noticed that your social media feed feels personalized—like it somehow knows what you want to see? You log in, and suddenly the exact type of videos, memes, or posts you enjoy are right there waiting for you. That’s not an accident. That’s the work of social media algorithms . But what are these mysterious algorithms, and why should you care? Let’s break it down in simple terms. What is a Social Media Algorithm? An algorithm is basically a set of rules or instructions that tells a computer how to decide something. In the case of social media, algorithms decide: Which posts show up in your feed. Which ads you see. Which videos get recommended next. Instead of showing you every single post in order, social platforms like Facebook , Instagram , TikTok , and YouTube use algorithms to filter and sort content so you see what they think you’ll enjoy the most. Why Do Algorithms Exist? Imagine opening In...